Research

Research Interests

Areas: Marketing-Operations Interface, Behavioral Operations
Methodologies: Game Theory, Queueing Theory, Dynamic Programming, Experiments

Main Participant, Operations management on second-hand e-commerce, General Program, National Natural Science Foundation of China (Project Number: 72371239)
Main Participant, Cause-related marketing, cooperation mode, and quality decision in rural development through e-commerce, General Program, National Natural Science Foundation of China (Project Number: 72371107)
Co-Investigator, How O2O stores affect the online retailing platform, General Research Fund, Research Grants Council of Hong Kong (Project Number: 16600722)

Pin Gao, Xingyu Fu, Haoyu Liu, & Ying-Ju Chen (2022) Free add-ons in services. Service Science, 14(4), 292-306. (SSCI, IF=2.704)
Lu Hsiao, Ying-Ju Chen, Hui Xiong, & Haoyu Liu (2022) Incentives for disclosing the store brand supplier. Omega – The International Journal of Management Science, 109, 102590. (SSCI, IF=8.673)
- Omega Best Paper Award 2022

Ruixin Xing, Pi-Ying Yen, & Haoyu Liu (2023) Residential Choices of the Elderly Under Medical and Aged Care Integration: Evidence from Shanghai. Gaps and Actions in Health Improvement from Hong Kong and Beyond: All for Health, Springer.
Haoyu Liu & Ying-Ju Chen (2021) Introducing AI general practitioners to improve healthcare services. AI and Analytics for Smart Cities and Service Systems: Proceedings of the 2021 INFORMS International Conference on Service Science, Springer.

Reference effect and subsidy preferences in charitable giving (with Pi-Ying Yen, Dongwon Lee, and Ying-Ju Chen), Major Revision in M&SOM – Manufacturing & Service Operations Management (UTD24, FT50)
The impact of national culture on risk perception: Empirical evidence from COVID-19 vaccination (with Huijun Chen and Pi-Ying Yen), Major Revision in Production and Operations Management (UTD24, FT50)