Haoyu Liu
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Research Interests

Areas: Marketing-Operations Interface, Behavioral Operations
Methodologies: Game Theory, 
Queueing Theory, Dynamic Programming​, Experiments

Research ​Grants

  • Co-Investigator, How O2O Stores Affect the Online Retailing Platform, General Research Fund, Research Grants Council of Hong Kong (HK$ 477802)

Selected Publications

  • Pin Gao, Xingyu Fu, Haoyu Liu, & Ying-Ju Chen (2022) Free add-ons in services. Service Science, 14(4), 292-306. (SSCI, IF=2.704)
  • Lu Hsiao, Ying-Ju Chen, Hui Xiong, & Haoyu Liu (2022) Incentives for disclosing the store brand supplier. Omega, 109, 102590. (SSCI, IF=8.673)​​
    • Omega Best Paper Award 2022
  • Haoyu Liu & Ying-Ju Chen (2021) Introducing AI general practitioners to improve healthcare services. AI and Analytics for Smart Cities and Service Systems: Proceedings of the 2021 INFORMS International Conference on Service Science, Springer.

Selected Working Papers

  • Reference effect and subsidy preferences in charitable giving (with Pi-Ying Yen, Dongwon Lee, and Ying-Ju Chen), Major Revision in M&SOM – Manufacturing & Service Operations Management (UTD24, FT50)
  • The impact of national culture on risk perception: Empirical evidence from COVID-19 vaccination (with Huijun Chen and Pi-Ying Yen), Major Revision in Production and Operations Management (UTD24, FT50)

Presentations

  • POMS Annual Conference, Orlando, May 2023 - scheduled
  • The University of Auckland, Auckland, November 2022
  • POMS-China International Conference, Xi'an, June 2022
  • INFORMS Annual Meeting, Anaheim, October 2021  (Session Chair)
  • Sands China Employee Day, Macau, September 2021
  • International Federation of Operational Research Societies, Seoul, August 2021
  • INFORMS Conference on Service Science, Beijing, August 2021 (Session Chair)
  • Workshop on Behavioral Operations Management, Nanjing, December 2020
  • POMS-HK International Conference, Hong Kong, January 2020 (Session Chair)
  • Northeastern University, Shenyang, December 2019
  • Renmin University of China, Beijing, December 2019
  • Central University of Finance and Economics, Beijing, December 2019
  • INFORMS Annual Meeting, Seattle, October 2019
  • ISMS Marketing Science Conference, Rome, June 2019 (Session Chair)
  • POMS-HK International Conference, Hong Kong, January 2019 (Session Chair)
  • ​Hong Kong University of Science and Technology, Hong Kong, November 2018
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