Research
Areas: Marketing-Operations Interface, Behavioral Operations, Supply Chain Management
Methodologies: Game Theory, Queueing Theory, Dynamic Programming, Experiments
Methodologies: Game Theory, Queueing Theory, Dynamic Programming, Experiments
Papers
- Pi-Ying Yen, Yongqi Li, & Haoyu Liu (2024) Enhancing the profitability of pay what you want: A study of suggested prices. Psychology & Marketing, 41(7), 1502-1513. (ABDC A, ABS 3, SSCI, IF=6.7)
- Pin Gao, Xingyu Fu, Haoyu Liu, & Ying-Ju Chen (2022) Free add-ons in services. Service Science, 14(4), 292-306. (ABDC B, ABS 1, SSCI, IF=2.704)
- Lu Hsiao, Ying-Ju Chen, Hui Xiong, & Haoyu Liu (2022) Incentives for disclosing the store brand supplier. Omega – The International Journal of Management Science, 109, 102590. (ABDC A, ABS 3, SSCI, IF=8.673)
- Omega Best Paper Award 2022
Book Chapters
- Ruixin Xing, Pi-Ying Yen, & Haoyu Liu (2023) Residential Choices of the Elderly Under Medical and Aged Care Integration: Evidence from Shanghai. Gaps and Actions in Health Improvement from Hong Kong and Beyond: All for Health, Springer.
- Haoyu Liu & Ying-Ju Chen (2021) Introducing AI general practitioners to improve healthcare services. AI and Analytics for Smart Cities and Service Systems: Proceedings of the 2021 INFORMS International Conference on Service Science, Springer.
Cases
- Ying-Ju Chen, Pi-Ying Yen, & Haoyu Liu (2023) From Wholesaler to Retailer: Was the Transformation Successful? Harvard Business Publishing, ST133. https://hbsp.harvard.edu/product/ST133-PDF-ENG
Grants
- Main Participant, Game Changers, ON Prime Program, Commonwealth Scientific and Industrial Research Organisation of Australia (Project Number: P16-1766)
- Co-Investigator, How O2O stores affect the online retailing platform, General Research Fund, Research Grants Council of Hong Kong (Project Number: 16600722)
Presentations
- ISMS Marketing Science Conference, Sydney, June 2024
- ISMS Marketing Science Conference, Miami, June 2023
- POMS Annual Conference, Orlando, May 2023
- Southwest Jiaotong University, Chengdu, April 2023
- City University of Macau, Macau, March 2023
- The University of Auckland, Auckland, November 2022
- POMS-China International Conference, Xi'an, June 2022
- INFORMS Annual Meeting, Anaheim, October 2021 (Session Chair)
- Sands China Employee Day, Macau, September 2021
- International Federation of Operational Research Societies, Seoul, August 2021
- INFORMS Conference on Service Science, Beijing, August 2021 (Session Chair)
- Workshop on Behavioral Operations Management, Nanjing, December 2020
- POMS-HK International Conference, Hong Kong, January 2020 (Session Chair)
- Northeastern University, Shenyang, December 2019
- Renmin University of China, Beijing, December 2019
- Central University of Finance and Economics, Beijing, December 2019
- INFORMS Annual Meeting, Seattle, October 2019
- ISMS Marketing Science Conference, Rome, June 2019 (Session Chair)
- POMS-HK International Conference, Hong Kong, January 2019 (Session Chair)
- Hong Kong University of Science and Technology, Hong Kong, November 2018